Shift The Consumer Paradigm

Conscious Consuming: Our Vision encompasses the idea of involving everyone in the process of our products. This entails getting to know the producers and craftsman, their story and situation as well as being directly involved in the decision making as to how we want to facilitate positive change in the source regions.

Multilevel Involvement: Encouraging and enabling consumer and producer involvement in every step of the supply chain. We pledge to secure 50% of our profits in escrow, enabled by blockchain technology. Consumer and producer will have voting rights as to which projects in the source region will be funded.

• Smart Secured Funds
• Short Aid Chains
• Continuous Updates
• Utilization Votum
• Region Specific Projects
• Direct Involvement

At the end of each cycle, the project with the most votes will automatically be transferred the funds held in escrow. These projects will be provided by locals as well as international recognized charities.

Our first project aims at adding Syrian products to our brand. In order to connect consumers to the people living in this region, we only source products from fair conditions and sustainable logistics chains.

The Region

Syria or the "Land of the Sun" as the ancient civilizations of Acadians and Somarions called it. Is a region in which, over the last thousands of years religion, language and tradition changed constantly but the ancient history of olives outlasted all conflict. If these trees would speak, they could share their sheer infinite stories and perspectives.

Syrian Olives

The Quality of these trees and their fruit is known all over the world. Only the limited possibility for local producers and farmers make it quite difficult to offer their product outside of this region.

The People

I remember long conversations on warm evenings, evenings that always had too plenty of food spread out for everyone. A proverb from my grandfather comes to mind: „Food as much as you love!“, something like the more you eat, the more you can share your love. He used to say „nourish from this fruitful ground, give your sweat and work to this thirsty land and then I shall give you plenty to drink“ - Sami Hashim

Get in touch! Doesn't matter if you are producer, reseller or conscious consumer. We will try to answer any questions you have and try to work out a way to involve you in our process.